The impact on the climate by the fashion industry is detrimental. This is known.

But there's a beauty in fashion that we all see and we all touch. It's the only creative pursuit that everybody participates in. That everybody owns.

Something that brings us together whilst pulling us apart.

A collective meaning that we have, constantly evolving, constantly changing. Something we can own, feel and hold.​

A creative pursuit that is the expression of what's good, what's beautiful and what's brave. An expression of the individual and the collective.

Although fashion's been around for 100's of years, the unprecedented access that people of all demographics have is something we owe to the modern world. Is something we owe to fast fashion.

A radical shift to more sustainable practice's are needed. 

But the creativity must not be lost. The fashion. The freedom must not be lost.

Fashion is a creative industry and that creativity must transcend the styles and trends to the very fabric itself. The production processes and distribution networks.

To innovate is to create.

That's the movement.

That's Raphael.

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The power is in your hands.​

Innovation goes where the market is. Supply is in the demand. 

We believe there are some brands today that embody our philosophy. That are truely creative in their fashion first approach.

Yes they are sustainable. But they have identity, attitude, style and quality. They're innovative. They're free.

This is a movement for these brands.

This is a movement for you.

Nobody's perfect, yet. Start small, with a few pieces.

Innovation goes where the market is.

The market is the movement.​

The market is you.

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